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Allen Hall PR - Oregon Family Magazine
Account Executive - Jan. 2019 - June 2019
Goal
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As a monthly magazine, OFM didn't have enough content to maintain an active social media presence. It's Instagram engagement was low and the number of followers were dropping.
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My team created a social media strategy to gain more followers and increase OFM's daily engagement.
#FreebieFriday
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We created #FreebieFriday to interact more with followers. Every Friday, I posted a prize that followers could win. To win the prize, the follower had to like, comment, and tag a friend.
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Every Sunday I would announce the winner on Instagram.
Outcomes
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Instagram Likes Increased by 79%
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Comments Increased by 18%
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Followers Increased by 194%
Overall Engagement Increased by 15
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