Lawrence Pr
Account Coordinator - Nov. 2019 - March 2020
Although my role changed day-to-day, here are a few of my key duties:
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I worked on a total of 15+ accounts during my time at Lawrence.
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I assisted in editing and writing press releases, company backgrounders, media pitches, fact sheets and more.
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I researched bloggers, influencers, reporter and writers to create detailed media lists.
Projects
Little Chickpea - New York Media Tour
My role
Lawrence PR planned a New York media tour for Little Chickpea, a Portland-based alternative ice cream shop. Leading up to the tour my role included:
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Created and continually added to a detailed media list of national media located in New York.
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Drafting a briefing document of each writer and reporter, including a picture, bio, social media handles and most recent published articles.
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Created a schedule for the week, equipped with time, address of each meeting and a list of the specific people who will be at the meeting.
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Researched and tracked any earned media coverage.
Clients
A list of a few clients I worked on while at Lawrence. Due to NDA's I am not able to use any tangible work, but I would love to chat more about it in person!
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