The Eugene Generals
PR and Game operations Intern - jAN. 2019-jUNE 2019
Goal
The Eugene Generals had a very low population of fans attending each game. There was a high number of citizens in Lane County who weren't even aware of the Eugene Generals.
Traditional Pitching
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I pitched Lane County's major sports radio host, Steve Tannen, to have ticket giveaways and a quick interview with the players.
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The generals scored two separate interviews and a ticket giveaway on air.
Social Media
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In order to grow fan engagement, I was tasked to grow their social media presence and get fans involved.
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I created three different hashtags for multiple events put on by the Generals.
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#HotcakesandHockey for their annual pancake breakfast.
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#GrowtheGame to promote their Try Hockey for Free event put on for children.
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#GratefulGens to celebrate Thanksgiving and portray how grateful the players were for their fans.
my photos
